Generative AI

Generative AI refers to AI systems that create new content — text, images, audio, video, code — rather than just classifying or analyzing existing content. The current wave of AI tools (Claude, ChatGPT, Midjourney, Suno) are all generative AI. What makes generative AI practically significant for businesses is that content creation — writing, drafting, summarizing, formatting — is a large proportion of knowledge worker time, and generative AI compresses that time dramatically.