MCP connectorsGoogle Ads

Google Ads MCP: connect Google Ads to Claude and ChatGPT

Ask Claude or ChatGPT which campaigns cost the most last week, which keywords take clicks without converting or how this month compares with the last. The answer comes straight from Google Ads. No report editor, no CSV.

With Deployed OS everyone connects with their own Google account. The AI sees the Ads accounts that person reaches, manager accounts included, and it only reads: nothing is created, changed or paused.

3 read actions · read-only · Works in Claude, ChatGPT and Copilot

In practice

What your team can do with Google Ads in Claude and ChatGPT

Paid search

Find the keywords that eat budget

Keywords with clicks and cost but no conversions in the last 30 days, sorted by cost. A list to act on before the weekly review.

Management

Ad spend in one sentence

What did we spend this month, per campaign, and what did it bring in conversions? Amounts in the account’s own currency, ready for the board pack.

Marketing lead

Every market at once

Separate accounts for Sweden, Norway and Finland under one manager account? List them, then ask about each one without switching accounts in Google Ads.

Marketing

The weekly report in five minutes

Clicks, impressions, cost and conversions per day for last week, turned into the summary you send the team on Monday.

Examples

Ask it like this

“Which campaigns had the highest cost last week, and how many conversions did each bring?”
“List the keywords in the Brand Search campaign with more than 50 clicks and zero conversions in the last 30 days.”
“Compare clicks, cost and conversions for September and August, per campaign.”
“Which accounts do I have access to under our manager account?”
“Show daily cost and conversions for the Autumn Sale campaign since 1 September.”
“Which ad groups have the lowest click-through rate this month?”

The connector

What the Google Ads MCP connector does today

Readsgoogle_ads_list_accounts
List the Google Ads accounts you reach, with id, name, currency and time zone, and up to 100 client accounts under a manager account.
Readsgoogle_ads_search
Run one Google Ads query on one account, such as clicks, cost and conversions per campaign over the last 30 days, returning at most 200 rows.
Readsgoogle_ads_search_fields
Look up the exact field names a query can use (cost, campaign status, conversions) and whether each can be selected, filtered and sorted.

Need it to do more? We extend connectors for the companies that use them.

Security

Who sees what

Read-only: The connector reads accounts, campaigns, ad groups and keywords with their clicks, impressions, cost and conversions, up to 200 rows per query. It cannot create, change or pause anything in Google Ads.
Each person’s own rights: Everyone connects their own Google account, so the AI reaches the Ads accounts that person reaches. No access to the Norway account in Google Ads means no Norway figures through the AI either.
You choose who gets it: Admins decide which groups at the company can use the Google Ads connector at all. Everyone else never sees it.
Every call logged: Who asked, which connector, when. Deployed OS shows reads per connector and per person, and the log can be exported.

Setup

Set up the Google Ads connector in three steps

An admin uses the company’s Google Cloud project, the same one as for Drive, Gmail, Calendar and Analytics, turns on the Google Ads API and sets up an Internal consent screen and a Web application OAuth client.

On the project’s Google Ads API page the admin applies for Explorer access, which Google usually grants at once. Then the Client ID and secret go into Deployed OS, and the admin chooses which groups get Google Ads.

Each person connects their own Google account, with 2-Step Verification turned on as Google requires. From then on they just ask.

Compared

Google Ads’s own MCP server or Deployed OS?

Google publishes an open-source Google Ads MCP server. You run it yourself with Python, with your own OAuth credentials and, if your setup needs one, a developer token. It lists accounts and runs Google Ads queries, which suits a developer or one analyst well.

Deployed OS adds what a company needs around it. One Google app for Ads, Analytics, Drive, Gmail and Calendar, each person’s own login, admins choosing which groups get what, and a log of every call. The same connection works in Claude, ChatGPT and Copilot, next to your company’s skills and guardrails.

Their documentation: Google’s Ads MCP server

Questions

Google Ads MCP: common questions

Yes. Google publishes an open-source Google Ads MCP server that you run yourself with Python and your own Google Ads API credentials. It suits a developer or one analyst. Deployed OS gives the whole company one connection, with each person’s own login, access per group and a log of every call.

No. The connector only reads. Nothing is created, changed or paused in Google Ads. If you want it to do more, we can extend it for you.

Yes. Deployed OS is your company’s own MCP, so you connect Google Ads to Claude, ChatGPT and Copilot in one go. People keep the assistant they prefer.

Two things. A new Cloud project reaches Google’s test accounts only, so the admin applies for Explorer access on the project’s Google Ads API page. And everyone who connects Google Ads needs 2-Step Verification on their Google account.

Yes, Google sets one. At Explorer access the whole company shares 2,880 Ads API operations a day, and one query is one operation. So the AI asks for what it needs in one query rather than in many small ones.

It depends on the size of your team. Get in touch and we will walk you through it.

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Let’s talk

See it on your own tools.

Tell us which systems your company runs on. We’ll show you what your team can ask, and what IT gets to control.

You’ll hear from Poyan Karimi

Co-founder · Deployed AI